Wine & Whiskey

New Menu, New Location, New Experience. Every. Single. Time.


Welcome to Wine & Whiskey. A group of experience seekers led by bartenders, sommeliers, and industry professionals passionate about crafting liquid experiences that challenge the palate.  We transform your average night out into a one of a kind pop-up experience.  Each night tells a different story and no two events are ever the same.  The menu, the bartender, and the location change every time.  The open membership period will close shortly so grab a spot and prepare to immerse yourself in the city's underground beverage world.



-Yearly membership packages are under the "join" link above.

-The 1 year membership clock does not begin until you attend your first event (so if you want to secure a membership now then you are not rushed to begin using it).

-Once the open membership period is closed we will curate additional members based on member referrals and a waiting list. 

- Events will scale in frequency and style multiple times per month and be updated/posted weekly.

-The average cost range per reservation $45-$65 (this includes tax and gratuity, small plate appetizers, and 4-6 full size "courses"(drinks) of wine, cocktails, or craft beer (1 of each course per guest). 

-Events will frequent Thu/Fri/Sat evenings with pop-up brunch events on Sundays (weather permitting).

-Event locations will be emailed to members during members e-mail updates (each time the calendar is updated).

-After you use your free event pass(es) you will then need to purchase reservations through the event portal individually for you (the member) and your guest(s). 



-Event locations will, for the most part, always be in lower manhattan (LES, E. Vil, W.Vil, Soho, Tribeca, etc...)

-There will occasionally be branded invitation events and other event opportunities at very low cost/no charge.

-Each event includes a different menu, different bartender/wine-pro/cicerone, and different location every time. 

-There is an interactive rewards based element to each event: Members and their guest(s) rate the cocktails/wines/beers on their individual menu scorecards (if they choose/optional) which they get upon arrival. The best courses from every menu will go into "Wine&Whiskey Recipe Book" complete with a summary of the years events and photos FOR FREE, mailed to members upon completion of the year of events. Real time rewards (like swag, art, mini oak barrels, cocktail kits for home use, etc..) will be given away at events as well.



-Members may purchase event reservations for themselves and 1-3 guests depending on the night (most pop-ups will be limited to members +1). 

-Memberships can be gifted and are great holiday gifts for any foodie/experience seeker. If you purchase a membership as a gift just e-mail us at and we will issue you (or the recipient) an additional "gift email"  whenever you would like. 



-Perks will roll out in the coming months and include a "happy hour program" where members and their guest get a free round of cocktails on us at a monthly cocktail bar every Friday during HH.

-Priority ticketing (a portion of seats reserved for WW members) and 25% off tickets at Liquor Lab (

-Giveaways at events, rare bottles of hooch, and other themed gifts as we roll out




Private events

Corporate events

Interactive pop-up bars on location (fashion week, private celebrations, brand events needing an experience bar, client privacy and NDA's are commonplace for us as we serve an unmatched craft cocktail experience)

Advanced interactive experiences

Distiller/ambassador/sommelier/cicerone led events

All types of private events are open to the public to book/develop (you do not need to be a member. However, there are discounts on private events for members)




Consulting and Activation

Brand Programming

Product R&D

Retail products